PARTNERSHIP OVERVIEW
The SAG Awards offer actors an opportunity to be recognized by their peers, giving them a feeling of empowerment, no matter what their age, gender, role, or style may be. It’s a night for all attendees to live their best life, and together with L’Oreal, we brought that mindset to life through custom content, live billboards, on-site sampling, and more!
Empowered at Any Age.
Women over 50 are proving that age is just a number they feel younger than they are and more empowered than ever before. They’re feeling their best and living their best lives. In celebration of this mindset, we created the “My Red Carpet Moment” digital series with L’Oreal. It featured two women, from very different backgrounds and life experiences, defying stereotypes, proving that whatever your age, you are Age Perfect.
Live In-Show Billboard
Aired live, in-show, with commercial adjacency to further amplify L’Oreal’s brand messaging.