Overview
Sneakerheads have long been defined as kicks-obsessed men, despite the fact that women are some of the most passionate hypebeasts out there.
Due to small supply, long chaotic lines, design bias, and limited sizes available, being a part of sneaker culture has long felt out of reach for women. But thanks to creative, relentless kicks-crazy ladies who refuse to be boxed out, the definition of “sneakerhead” no longer means just one thing: you can be a woman, a man, old, young, rich, or poor, just so long as you love kicks.
Talent: Ashley Madekwe
Ashley’s unapologetic attitude and distinctive style made her the perfect choice to star in TNT’s electric new series Tell Me Your Secrets.
Ashley has embraced standing out with an assured confidence her whole life, refusing to compromise what makes her unique, including her love for sneakers.
So when friends told her that women should stick to heels instead of kicks, Ashley doubled-down on her love for trainers by becoming one of the first women to get a job at one of London’s most popular sneaker shops.
Talent: Karruche Tran
Karrueche Tran is one of the biggest sneakerheads in Hollywood who’s consistently rocking some crazy heat on her feet.
By using her platform as the star of TNT’s breakout hit Claws, Karrueche Tran is elevating women’s status in sneaker culture, and re-defining what it means to be a sneakerhead.
Concept Synopsis
Going further than just a showcase of style, the Queens of Kicks series gives a first-hand perspective on what it means to be a female sneakerhead, and why authenticity, creativity, and confidence are so important to that meaning.
We’ll focus on how Vans help to express their creativity and define who they are, while highlighting the ways in which Vans empower these women and other young girls to redefine the meaning of sneakerhead, and embrace their royal place in the culture as Queens of Kicks.
QUEENS OF KICKS: STORYBOARD MOCK
